April 2009 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

April 18, 2009

Marketing in a Down Economy with Google Website Optimizer

Bryan Connally

Bryan Connally
Internet Marketing Specialist

Most inbound marketers and business leaders these days have a similar set of questions on their mind. The majority of these questions revolve around how to most successfully market their products and services in the current economic downturn.  For marketers that use online channels to accomplish anything from ecommerce sales to lead generation, there is a powerful tool that can help not only maximize results, but also minimize both cost and time.

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