June 2009 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

June 26, 2009

The Importance of Call Reporting & PPC

Bryan Connally

Bryan Connally
Internet Marketing Specialist

While many of clients I work with already have established and highly successful PPC campaigns, they are still looking for more ways of driving additional traffic and revenue. Since most of the time these clients already run highly targeted campaigns with proven ad copy and robust conversion rates, finding additional sources of traffic and revenue can be a challenging proposition. 

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