March 2010 - My CMSInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

March 14, 2010

Take Back Your Brand

Jeff Edwards

Jeff Edwards
Internet Marketing Specialist

The rewards of having a well known brand name are obvious. A well executed brand strategy can make your company much more recognizable and trusted by consumers. This can pay off when it comes to sales, and can lead to a huge ROI for your company. Chances are if you work for one of these recognizable brands you and everyone who came before you have spent countless hours building up a very valuable brand name.

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