July 2011 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

July 12, 2011

Google +1 Effect on PPC

Tracy Earles

Tracy Earles
VP of Marketing & Business Development

Bryan Connally recently wrote a blog post on Google’s new social recommendation tool, +1. In particular, he addressed whether your site should implement +1. While his analysis was fairly broad (i.e. should your site participate or not), I’d like to take a narrower look at +1’s effect on pay-per-click advertising with Adwords.

Google presumes, and we agree, that users will be more likely to click on ads that others within their social circle have recommended by previously clicking on the +1 button.

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July 8, 2011

Should Your Site Implement Google +1?

Bryan Connally

Bryan Connally
Staff Internet Marketing Specialist

Some background info on Google +1 for SEO:

  • Google has stated that “+1” for websites will be used as a social signal to help determine a page’s relevance for a particular search query and ultimately its ranking. This will likely be rolled out in a controlled manner so that Google can ascertain how the new signal might be manipulated.
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July 7, 2011

ICANN’s Release of gTLDs: More .Hype than .Hope

David DuBois

David DuBois
Search Engine Optimization Specialist

June 20, 2011 – The Internet Corporation for Assigned Names and Numbers (ICANN) made an announcement that it would open its list of generic top-level domains (gTLDs) to anyone willing to dish out the $185,000 application fee. Registration for these domains will be open from January 12 to April 12, 2012, and will be able to end in almost any word, in any language, such as .hosting.

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