October 2011 - My CMSInternet Marketing Blog | Parallel Path
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Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

October 19, 2011

The Impact is Real: Google’s Encrypted Search

Tom Bright

Tom Bright
Internet Marketing Specialist

Google announced this week that they are encrypting searches for users logged in by default. What that means to the SEO industry is that search queries won’t be available for reporting within Google Analytics, nor will they be available from referring search URLs. The data is available at a roll-up level, however term-level detail for visitors to your site that were logged into Google will NOT be available.

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