July 2012 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

July 11, 2012

Why Your Company Needs a Marketing Developer

John Schoofs

How many times have marketers been pushed down the IT priority list when they need to have something done to your website?  Maybe they need a new paid search landing page, or site speed has slipped causing your company to lose valuable spots in the organic listings, or maybe they’re launching a test.  At the end of the day, the IT team is supporting a lot within your organization, so is it really fair for them to be expected to support the inbound marketing team’s needs as well?

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