September 2012 - My CMSInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

September 1, 2012

Case Study: Defining Value in SEO

Chris Thompson

Our role as SEO consultants is to partner with organizations and to create value through search marketing. However, creating value can be a challenge for many reasons. Goals may not have been clearly defined, the execution of strategies may not be not be possible, or access to analytics data may be lacking or corrupted. Despite all of this, it is our responsibility as SEO consultants to create value for our clients.

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