November 2012 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

November 21, 2012

Casting Your Net Wide

Billy McCall

The importance of not just using search and display, but expanding with video advertising when the assets are available.

Have you ever heard the phrase, “Don’t put all of your eggs in one basket?” Of course you have. Well, that phrase is applicable to many paid search campaigns that are only using search and display. In paid search and internet marketing, it is key to cast your net wide in to an array of advertising mediums to get your message out to the max amount of your audience.

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