March 2013 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

March 21, 2013

SEO Strategy vs. Tactics

Chris Thompson

by Chris Thompson with Hardy Kalisher

Do you have an SEO strategy? That question might be the most important question you can ask your SEO agency. Yes, “SEO strategy” has become something of a trendy term and as a result is it is used by many, yet understood by few, and developed by even fewer.

Google Trends Report on SEO Strategy
Google Trends Report on SEO Strategy2

All you have to do is start researching SEO on your favorite search engine and you will find lots of SEO articles about changes to Google’s algorithms and dozens of SEO tactics.

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