August 2013 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

August 27, 2013

Getting the Facts Straight on Social Media & SEO (Part II)

Rick Hoberg

Website Project

In Part I of this two-part series, I discussed a great example of the misinformation that can be found online regarding social media and it’s benefits for SEO. As promised, here are three simple and effective social media tactics that can be used both to benefit search engine optimization and to maximize the gains from your social media efforts.

  1. Actively monitor your brand mentions using Google Alerts and search operators

At the heart of social media, I believe that a company’s goal should be to leverage multiple outlets in order to create a greater, more meaningful customer experience.

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August 23, 2013

Yahoo Over Google? Not so Fast . . .

Nick Miller

Hot topic for August – Yahoo passes Google for the first time since 2011, according to ComScore’s monthly Top 50 US Web Properties list. Many news outlets and online bloggers have reported that this could be the big break Yahoo needs to pull themselves over the top of the mountain and reach the success that outdates them.

But is this win for Yahoo really all that is cracked up to be?

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August 21, 2013

Web Analytics is a Valuable Agency Offering

Lora Baker

web analytics map


Understanding complex website data is becoming increasingly important for companies. How do visitors find your website? Once they arrive, how do the visitors interact with your site? What content do they consume? What pages on the site most often lead to a desired action? Are your visitors converting? Companies tackle these questions daily, and many choose to hire internet or digital marketing agencies to handle this information flow.

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August 7, 2013

What Happened to My Precious Keywords?

Chris Thompson


(Not Provided) Increases to 51% of Referring Keywords

In October of 2011, Google began encrypting search data in an effort to offer greater security to the personalized data of its users. As a result, the referring keywords used by people to find your content online were hidden in Google Analytics and replaced with (Not Provided). This was not a penalty or algorithm change, rather an attempt by Google to provide greater security to its users.

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