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Internet Marketing Insights and Analysis
Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.
One of the easiest ways to build authority within your website is to use the pages within your site. While we often hear that gaining backlinks is the best way to gain link juice, your website needs to be setup so that it can accept this authority and distribute it across the pages that matter. The methods explained in this article also take your existing authority and consolidate it so that even in its current state, you can build authority to certain pages within your website without gaining an extra link.
Recently we published an article on our blog about the increase of organic visits being attributed to (not provided). In that post, Chris Thompson uncovers data that shows how (not provided) has infectiously spread across our clients’ sites and, at the time of Chris’ post in early August, 51% of visits to our clients sites were being attributed to (not provided), on average.
Last Friday, the team at Parallel Path banded together to aid in the flood recovery efforts in Boulder County. We were able to help Jeremy and his family, who live at the bottom of Left Hand Canyon. Just south of Lyons, the Left Hand Canyon area was one of the earliest and hardest hit areas of what quickly became a massive county and state-wide flood.
There is a prevalent thought that content does not have a place in ecommerce. The typical arguments against content are that it impedes and distracts from a sale, that it does not fit nicely into the site architecture, or that it is a marketing “issue”. I would argue that content is an absolute necessity to a successful SEO strategy for any ecommerce business.
Analytics is one of the best tools available for tracking a wide variety of metrics related to your website. Want to know how much traffic you are receiving for any given time period? Covered. Want to see how visitors are moving through your site after they reach it? You can do that too. But Analytics is only as good as the user behind the keyboard, and sometimes the data you are seeing may not be entirely accurate.
This week we announced that Parallel Path is one of the fastest growing private companies in the United States and has landed on the coveted Inc. 5000 list. The details of the award can be found here in our press release, but it made me stop and take a moment to reflect on where we came from just over three years ago…
In early 2009 Parallel Path was sharing tight industrial space with an engineering firm.
According to a recent study conducted by Dr. Pete Myers of Moz, 85% of today’s search engine result pages (SERPs) contain new features. These new features have been slowly rolled out over the past couple of years, but are growing in the markets that they impact. And while these new features can be seen as Google trying to put us marketers (or Stormtroopers) out of work, it’s actually good news!