October 2013 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

October 29, 2013

I Want Candy & Creativity!

Nick Miller

It’s Halloween week – candy corn, costumes, and the Disney classic Hocus Pocus are in full force for the next few days. And don’t forget to visit your neighborhood dentist’s house on Thursday night to get some delicious candy packaged with a new toothbrush and floss.

With all the enjoyment and excitement around this spooky holiday, brands are starting to capitalize.

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October 8, 2013

Time Management Advice for Digital Dads

Chris Thompson

Digital-Dad - reduced

As a new dad working in digital marketing, my greatest challenge has been time management. I have a whole new set of responsibilities at home, yet the demands of clients and management remain high. And Google certainly isn’t slowing down. So it’s up to me to adapt. It’s up to us as dads to adapt. We owe it to ourselves and our families to find balance between work and home because as father and husband, there is nothing more important that I can give my family than time.

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October 4, 2013

2013 SEO Ranking Factors Explained

Chris Thompson

SEO ranking concept stamp

Moz, the industry thought leader for SEO, released their annual research and analysis on the SEO ranking factors. Every year Moz performs an in-depth analysis in an attempt to answer the question “how do you rank number one on Google?” Unfortunately, the search engines do not share their actual algorithm, so we don’t know for certain which factors they truly consider when ranking content.

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