December 2013 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

December 13, 2013

5 Lessons about Digital Marketing Learned from Buddy the Elf

Chris Thompson

1) “The best way to spread Christmas cheer is singing loud for all to hear.”

You have invested, or plan to invest I hope, in great content. But that content will not produce any business value unless you expand your reach. At the most basic level, this can be initially accomplished by sharing your content across your social media channels. As you develop your following and engage with your community, your reach will expand.

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December 12, 2013

3 Tips for a Successful Site Migration

Chris Thompson

At some point in the lifecycle of your business you will most likely need to make a significant change to your website architecture. This change may be reorganizing the current content on your site, redesigning your site, consolidating subdomains, or it may be moving your entire site onto another domain. Whatever the scenario may be, the act of moving content from one location to another at a large scale comes with a very high risk of losing traffic and conversions.

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