January 2014 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

January 15, 2014

Give Your Marketing Team Control of Your Performance Media Campaigns

How To Improve Response Time to Your Paid Search, Remarketing & Display Advertising Efforts

Lora Baker

It is the middle of December. You lead the marketing team at a health insurance company the venus factor review , no doubt spending a significant amount of your budget on performance media (PPC, Remarketing, Paid Social, Display, etc…) to meet your acquisition goals. The deadline for open enrollment is quickly approaching. Your team reports that your current performance media landing page designs are producing lackluster sign-ups, and they are certain growth can be accomplished with a new design.

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January 8, 2014

Top 5 Changes in Search Advertising in 2013

A Year in Review & Forecast of What's to Come

Jennifer Duensing


2013 was a pivotal year in online search marketing. There were massive updates to Google’s Algorithm, new introductions to keyword bidding, numerous rollouts & oh yeah! a new prince was born. Here is a summary of the more important changes to Paid Search advertising and a preview of what we see on the horizon for 2014.

1. Enhanced Campaigns
Google AdWords rolled out probably one the largest updates in the search world by introducing Enhanced Campaigns (incorporating geo & mobile bid adjustments into one campaign), which was officially announced last February.

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January 7, 2014

How to Turn a Passion for Analytics Into Successful Sports Management

Matt O'Keefe


The analytics profession has grown substantially with the advent of new technologies and the integration of powerful statistical software. Across the profession we now see Business Analysts, Risk Analysts, Healthcare Analysts, and Web Analysts to name a few. While the context of the content being analyzed differs, by-and-large the math that is used remains the same. Statistical tests can be carried out on any vast amount of data.

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January 7, 2014

A Journey Into RLSA

Billy McCall


In the summer of 2013, Google officially released a paid search advertising platform out of beta called “Remarketing Lists for Search Ads (RLSA)”. This ad platform gave us, as marketers, a new opportunity to use our audiences within our remarketing lists. Instead of just using remarketing lists on the display network, RLSA allows us to reach out to potential customers within the search network.

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January 7, 2014

Applicability of R in Online Marketing Analysis

Matt O'Keefe


In any industry, data analysis is often supplemented by powerful statistical packages. Currently, competition exists between some of the big named programs like SAS and SPSS, both of which are used extensively in educational and professional settings. Powerful and efficient, these programs have paved the way for major improvements in data analysis, and are often the cornerstone backing research and major projects.

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