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Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

May 14, 2014

Google +Posts

New Ground for Social Media Advertising?

Kevin Mullan

Google is stepping up their social media game again with last month’s announcement regarding +Post ads for advertisers.  This new ad offering turns content from your businesses Google+ page into advertisements across the Google Display network. It’s an interesting take on social advertising and marketers everywhere will likely be watching how they perform. Google claims advertisers saw up to 50% more engagement with this offering than with regular display ads during beta testing.

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