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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

November 11, 2014

You’ve Earned It!

Generating Positive Online Reviews For Your Business

Lora Baker

quality survey

Online reviews are a great tool for motivating prospective customers to learn more about your business. This user-generated content has incredible potential in helping you gain new customers.

Encouraging online reviews can be a laborious, but necessary, part of a business owner’s life. In the world of B2B services, customers don’t automatically think about reviews unless they had some sort of negative experience.

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