January 2015 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

January 8, 2015



Senior SCG Darryl Kelly-McDade makes his own plate at Yalla Mediterranean – our mouth’s are watering!

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January 7, 2015

5 New Years Resolutions for Digital Marketers

Create Strategies for the New Year

Matt NeSmith


Digital marketing is about learning from the past and creating growth, both of which are always top-of-mind on the first of each year. Ring in 2015 with these 5 digital marketing resolutions based on the shifting trends of online search.

1. Get Back to Basics
When the trail gets lost or the waters get muddled, its always best to return to where you started.

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January 7, 2015

Virtual Addresses and Google Local Places Pages

How to Properly List a Virtual Address for Your Business

Lora Baker


As small businesses embrace the use of virtual office space as their main or and additional  location from which to run their business, many are running in to problems with Google Local Pages penalizing them for not having an actual storefront address.

Simply stated, it is against Google’s policy for customers to use virtual office addresses as the address of their business.

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January 5, 2015

Digital Security and the Future of Privacy Online

Matt NeSmith


Privacy has always been an issue when it comes to putting yourself and your business online, but with recent data breaches and personal information being shared publicly, it has moved to the forefront of public concern.

Public Perceptions and Trends

Internet users, including your businesses customers, are increasingly concerned about their privacy when it comes to interacting online. A survey conducted by Pew Research found that 91% of adults agree or strongly agree that they have lost control of their personal information and data.

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