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Internet Marketing Insights and Analysis
Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.
There seems to be a lot of confusion about whether or not social channels like Facebook and Twitter have an effect on ranking. The myth is that if your post has a lot of likes, favorites, retweets, or shares that this will improve the ranking of that page in the SERPs. However, this is not true.
What you are seeing is correlation, not causation.
A blog is a valuable part of any website and is a great place to show your brand’s expertise and personality. While the actual content of each blog post on your site is very important, the way the content is presented should also be considered.
The formatting and style of your posts has an impact on readability and could mean the difference between a visitor reading your whole article or leaving to find another resource.