February 2015 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

February 25, 2015

The 8 Best Tools for your Content Marketing Strategy

Matt NeSmith

Creating a content strategy from scratch can be a daunting task. However, it doesn’t have to be overly complicated and often just getting started is the hardest part.

There are a number of tools available that help you through the content process. Here are some of our favorite tools to use as we develop content from ideation to creation.

Idea Creation

Creating a valuable topic for your content piece is one of the most important parts of your content strategy.

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February 20, 2015

Social Signals are Not a Ranking Factor

Matt NeSmith

green light

There seems to be a lot of confusion about whether or not social channels like Facebook and Twitter have an effect on ranking. The myth is that if your post has a lot of likes, favorites, retweets, or shares that this will improve the ranking of that page in the SERPs. However, this is not true.

What you are seeing is correlation, not causation.

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February 18, 2015

Blog Formatting and Style Best Practices

Matt NeSmith



A blog is a valuable part of any website and is a great place to show your brand’s expertise and personality. While the actual content of each blog post on your site is very important, the way the content is presented should also be considered.

The formatting and style of your posts has an impact on readability and could mean the difference between a visitor reading your whole article or leaving to find another resource.

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