March 2015 - Parallel Path | BlogInternet Marketing Blog | Parallel Path
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Internet Marketing Insights and Analysis

Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

March 20, 2015

3 Ways Paid Search can Support SEO

Matt NeSmith

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Paid search and SEO are two very different techniques, but their end goal is the same; to drive visitors to your website. And while running a PPC campaign compared to optimizing a site are quite distinct, the information gleaned from your paid search campaigns can prove to be useful for SEO initiatives. Here are three ways you can use your paid search campaigns to support your SEO decisions.

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March 19, 2015

Adding Site Search to the SERPs with Schema Markup and Google’s Site...

Matt NeSmith

Schema markup expands the capabilities of a website and opens up new opportunities for optimizing and improving the site for crawlability and indexability. It also allows for some features that improve the experience of using the site and interacting with it through the SERPs.

In this post we are sharing the markup needed to allow the internal site search of your website to be accessed directly from the results page through a branded search.

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March 5, 2015

The Downfalls of Infinite Scroll Websites on SEO

Matt NeSmith

scroll

 

Infinite scrolling often creates beautiful websites that are easy to use. The fact that you never have to click a link to navigate to other areas of the site makes it extremely user friendly. And with everything on one page, the content can be cohesive, which naturally and visually leads you through each section.

 

However, this solution does have its downfalls.

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March 5, 2015

Identifying a Google Penalty

Matt NeSmith

red card

 

The aftermath of a Google algorithm update can leave a lot of sites underwater. If you are following Google’s webmaster guidelines and providing value through relevant and fresh content you won’t have a problem, but it is nice to have peace of mind.

Checking to see if your site was affected by an algorithm is fairly straightforward. If for some reason you are suffering from a penalty, you’ll know the effect it had on your site and you can develop a game plan for moving forward.

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March 5, 2015

How to Create Outstanding Content

Matt NeSmith

content is king

 

One of the big themes of digital marketing in 2015 continues to be content. Every news site, tips site, and industry blog is talking about it. Content consistently makes the top lists of tactics for SEO moving into the future, and rightfully so.

Content allows you to distribute your message and show your knowledge, regardless of the industry you are in.

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March 5, 2015

Mobile Friendliness is Becoming a Ranking Signal

Matt NeSmith

mobile, tablet and laptop responsive webdesign isolated backgrou

 

Mobile Friendliness is Becoming a Ranking Signal

On April 21, 2015, Google will officially make mobile friendliness a ranking signal. As a result, they say it will significantly impact search results and will affect mobile searches in all languages worldwide.

The main reason for this update is the growth in mobile device use. People are using their mobile devices to access the internet and Google’s search algorithms need to adapt to this trend.

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