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Our Internet marketing blog is dedicated to you, the CMO, Marketing VP and Customer Intelligence (CI) professional with the intention of sharing how the right data and metrics can blow your mind. Okay, not actually, because that would hurt, but this is where we share a regular dose of data analysis, case studies and observations from the field. This is our take on relevant industry news, trends and the latest tips and tricks for web analytics, SEO, paid search and other juicy tid-bits that will impact you, the executive marketing god that you are. So, go ahead, add us to your RSS feed or sign-up for our email subscription or visit us all the time. We won't tell anyone if you stalk us. It'll be our little secret.

September 7, 2016

Be Great at Email Newsletter Marketing:

Key Considerations and Best Practices

Hardy Kalisher

flat design concept of regularly distributed news publication via e-mail with some topics of interest to its subscribers


Your objective is not to just have a good newsletter, it is to be great at business in part because of the newsletter. A great newsletter program supports your company’s marketing and business goals.


Ambitious, yes. But so are all marketing efforts. Be Great!


The following key considerations will help set up your company for newsletter greatness.

 

Newsletter Goals & Strategy:

The goals and strategy of the newsletter should align with a brand’s marketing and business goals.

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