Financial Planning Association (FPA) Retains Parallel Path as its Digital Marketing Advisor | Parallel Path | Company
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Financial Planning Association (FPA) Retains Parallel Path as its Digital Marketing Advisor

Parallel Path will provide data driven marketing to modernize FPA’s digital marketing initiatives and build awareness of both their member and consumer websites.


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Category: Press Releases

BOULDER, Colo. – July 16, 2015 – Parallel Path, a data-driven digital marketing firm, has been selected by the Financial Planning Association® (FPA®) as its digital marketing agency of record. With 24,000 members, FPA is the largest membership organization for CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals in the U.S. and those who support the financial planning process.

The Denver-based association selected Parallel Path for its proven, data-driven approach to digital marketing. Parallel Path will work to update FPA’s current digital strategy, boost brand awareness and increase lead generation for both their member (www.onefpa.org) and consumer (www.plannersearch.org) websites.

This multi-phase approach includes the development and deployment of a Data Collection Infrastructure followed by the development of a digital strategy designed to utilize the right marketing mix including Display, SEO, Paid Search, Paid Social, Remarketing, Content and Creative to reach FPA’s business goals.

“Parallel Path worked closely with FPA’s C-Suite and Board of Directors to design and develop the execution of a digital marketing strategy that will bring FPA’s online marketing presence to the forefront and to take their marketing to the next level,” says Hardy Kalisher, Parallel Path’s VP of Strategic Consulting & Business Development.

Additionally, Parallel Path will consult on the development of FPA’s new website by supporting their goal of building the technology infrastructure to realize their digital marketing initiatives.

About Financial Planning Association

Since 2000, the Financial Planning Association® (FPA®) has been the principal professional organization for CERTIFIED FINANCIAL PLANNER (CFP®) professionals, educators, financial services professionals and students who seek advancement in a growing, dynamic profession. More than 24,000 FPA members adhere to the highest standards of professional competence, ethical conduct and clear, complete disclosure to those they serve. Through a collaborative effort to provide members with One Connection™ to tools and resources for professional education, business success, advocacy and community, FPA has become an indispensable force in the advancement of today’s CFP® professional. Learn more about FPA at OneFPA.org and follow on Twitter at twitter.com/fpassociation.

About Parallel Path

Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of best-in-class services and custom programs to creatively and analytically help enterprise and SMB client partners expand brand awareness, attract new customers, and retain customers through digital touch points. Solutions include digital strategy development, SEO, paid search marketing, paid social, remarketing, display management, web analytics, content generation, creative services and more. For additional information, please visit http://parallelpath.com.

Press Contact:
Courtney Walsh
courtney@mediadarlingpr.com