Press | Parallel Path | Company
Parallel Path | Ten Year Anniversary
We’re celebrating 10 years of providing
innovative digital solutions.


For our friends in the press

About parallel path

Parallel Path is a data-driven online marketing and consulting firm located in the heart of Boulder, Colo. Parallel Path offers a suite of services and custom programs to creatively and analytically help enterprise technology and retail organizations drive online brand outreach through digital customer touch points. Point solutions include strategy development, SEO Consulting, paid search management, web analytics, 360° Degree Tracking, content development and more. For additional information, please visit or follow on Twitter @ParallelPath.

Our Story

Back in 2004, Parallel Path Founder & CEO Brian Cleveland was searching for ways to further grow his successful eight year old engineering product testing company, Percept Technology Labs and increase his company’s sales. Realizing the value of the burgeoning online marketing industry, Brian started experimenting with Google AdWords and other paid search, SEO and SEM techniques, which quickly helped PTL land major clients including Symantec (NASDAQ: SYMC) and Texas Instruments (NASDAQ: TXN). Soon thereafter, Brian realized he was suddenly becoming an Internet marketing advisor to many of his entrepreneurial peers due to his early success with online marketing. He quickly realized the business potential.

Two years later in 2005, Brian decided to officially spin off his marketing efforts for Percept into its own business entity to advise and implement online marketing tactics for a few clients. Fortuitously, at the same time, he was introduced to Bryan Boettiger (now Parallel Path COO), a fellow entrepreneur who had also realized the power of online marketing to propel his various businesses forward. Brian’s engineering and analytical background, combined with Bryan’s creative and strategic talents and Internet prowess led them to join forces and formally launch the company in 2006. With a measured and strategic approach, one that was rooted in analytics, the company has grown steadily year over year primarily through client referrals. Major B2B and B2C clients through the years have included Albertsons, Destination Maternity, Mentor Graphics, RightScale, NTT, ITT,, HostWay, CenturyLink, and Confio. Today, Parallel Path serves some of the worlds largest enterprise technology and retail clients, employs over 20 talented individuals and has been profitable since inception.

Press Releases

April 5, 2016

Parallel Path Selected by Made In Nature as its Digital Agency of Record

December 31, 2015

Backpacker’s Pantry Taps Parallel Path for Digital Growth Strategy

July 16, 2015

Financial Planning Association (FPA) Retains Parallel Path as its Digital Marketing Advisor

February 12, 2015

Parallel Path Boosts Fast-Casual Clientele; Adds Daphne’s California Greek

February 12, 2015

Yalla Fast-Casual Mediterranean Restaurants Sign Parallel Path

January 30, 2015

Blackstone Entrepreneur Network Company Envysion Signs Parallel Path as Digital Marketing Partner

November 20, 2014

Craig Hospital Hires Parallel Path for Best in Class Digital Marketing

September 23, 2014

Giordano’s Famous Chicago Deep-Dish Pizza Orders Parallel Path for its Digital Marketing

August 19, 2014

Parallel Path Appoints John Schoofs as VP of Digital

August 1, 2014

Parallel Path Nabs Digital Expert from Accenture

June 18, 2014

Parallel Path Speaking at TechMedia Denver Digital Summit

June 4, 2014

ToolWatch Selects Parallel Path as Digital Marketing Agency

May 16, 2014

NeoMedia Selects Parallel Path as Digital Marketing Agency

August 30, 2013

Parallel Path Listed on the Inc. 500|5000 as one of America’s Fastest-Growing Private Companies

June 10, 2013

Parallel Path Ranks as a Top 25 Fastest Growing Company According to Boulder County Business Report

April 1, 2013

Parallel Path Appoints Hardy Kalisher to Lead its Strategic Marketing Group

February 28, 2013

Parallel Path Continues to Add Major Cloud Computing Clients

November 11, 2011

Parallel Path Corp. Announces New Client Intelligent Office.