Enterprise PPC Management | Parallel Path
Parallel Path | Ten Year Anniversary
We’re celebrating 10 years of providing
innovative digital solutions.

PPC

Enterprise Paid Search Management

Enterprise PPC management, done right, goes beyond last-click attribution, site links, or match type bid traps. It takes into account customer intent, user engagement and behavioral analytics, and multi-channel modeling. That's right, PPC should be fueled by deep, cross-channel analytics and refocused in real-time, based on real-world data to help you find, convince and convert the right people at the right time and place. That's REAL pay-per-click (PPC).

We are masters of search terms, bid management, cost per action and traffic, but it's our process that differentiates us. We begin with a thorough understanding of your overall marketing goals and brand assets topped with an exploration of the most minute details of your target customer. With a 25% average increase annually in CPC, we'll slash your CPL and boost your ROI by strategically showing you how to increase engagement and interaction.

Once we understand everything that might influence your sales cycle, the analytics-driven data becomes the foundation for our strategy and creative approach, which allows us to address every touch point with your audience. What are the key emotional triggers to drive interest? How can we encourage or enable interaction or conversion?

After the campaign development, our PPC analysts use intelligent testing, a myriad of algorithms and over a decade of industry experience, as well as good old fashioned brain power to continually analyze and refocus the campaign channel — from ad placement to landing pages and conversion tactics. You are never kept in the dark. In fact, our strategic consulting group keeps you up-to-date on how your campaign is evolving, how the strategy is delivering against goals, and how these interactions feed results back into all of your brand outreach efforts to fuel real data-driven evolution.