Client Challenge

In early 2001 Stork Radio (www.storkradio.com) began offering expecting parents the ability to bond with their unborn babies at home as early as 8-12 weeks into pregnancy by providing fetal Doppler monitors for rent and sale. To date they have delivered monitors to more than 200,000 mothers and fathers – eclipsing all other industry competitors with their dominating 70% market share.

Stork Radio needed help improving its Organic Search Engine Optimization presence and position with the key goal of gaining top positioning in the natural search engine listings for its top converting keywords.

Parallel Path OSEO Solution

Working with the client to understand the nuances of this industry while helping to more clearly define their Organic Search Engine Optimization goals, Parallel Path developed a cohesive approach to increasing Stork Radio's Search Engine Marketing (SEM) success as a whole. After an in-depth discovery review, including a full OSEO diagnostic investigation as well as a market and competitive analysis Parallel Path was able to target, define and focus OSEO efforts on the highest converting keyword terms for the most profitable products and attain top positioning for 80% (30 Keywords) of the defined keyword phrases in the big three search engines (Google, Yahoo, & Live) view the results

Client Success

Within four months of the new strategy implementation, Stork Radio gained the #1 position for 10 of its 30 keywords on all three major search engines: Google, Yahoo, & MSN. Traffic increased by 700%, sales conversions jumped by 300%.