PPC Specialist

Parallel Path (Boulder, Colorado) is seeking an experienced and talented PPC Specialist to develop, build and manage online marketing campaigns to support our growing Internet marketing business.

The Pay-Per-Click Specialist will effectively develop, build, and manage client's pay-per-click (PPC) campaigns including set up, support, reporting and analysis on projects of various sizes.  Responsibilities include conducting in-depth client and competitive research, designing campaigns around customer goals, keyword research, writing ad copy, data mining, statistical analysis and much more.

Key Duties & Responsibilities

• Develop and build custom campaign strategies
• Manage both domestic and international paid search campaigns across multiple engines, ensure that campaigns are tasked properly, completed as scheduled and exceed all client goals
• Continually optimize pay-per-click campaigns in Google AdWords, Yahoo Search Marketing, Microsoft Adcenter, Facebook, and other search engine marketing platforms
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns
• Keyword generation, testing, and landing page optimization
• Proactively offer strategic campaign recommendations
• Plan and implement keyword, ad copy, and landing page tests to produce optimal conversion results.
• Manage campaign budgeting and ROI
• Deliver weekly and monthly performance reports/analysis to clients
• Report performance to executive staff
• Build on understanding of industry through continuous research on trends, have an in-depth understanding of each paid search engine, its functionality, and strategies for successful campaigns
• Interface with sales and marketing team members regarding business and product development
• Share your knowledge with team members to improve agency’s overall service delivery
• Lead and train PPC Associate to agency and industry best practices

Hard Skills                                   

• Expert Knowledge of
• Google Adwords
• Yahoo Panama
• MSN Adcenter
• Facebook Advertising
• Google Analytics
• Omniture Site Catalyst
• Excel: pivot tables, macros, formulas, etc…
• Working Knowledge of
• Bid Management Platforms: Kenshoo, Marin, Atlas, etc…
• Google Website Optimizer
• CRM Tools – Salesforce, Sugar, Microsoft Dynamics
• Adobe Creative Suite

• Proficiency across all Microsoft Windows Products
• Understanding of basic HTML, Java, CSS
• Past experience with or knowledge of B2B Tech or B2C Apparel industries
• Thorough understanding of Google quality score factors

Soft Skills

• Self-motivated with a keen enthusiasm for and demonstrable understanding of the Web industry and technologies
• Exceptional research and organizational skills a must
• Ability to multitask, prioritize workflow and meet tight deadlines
• Comfortable presenting in a group setting
• Excellent communication skills
• Dependable, loyal, and enthusiastic
• Self-starter
• Detail oriented
• Ability to work well as part of a team and individually

Requirements:

• 3-5 years experience developing/managing B2B/B2C pay-per-click campaigns both domestic and localized international
• Multilingual: Fluency in English and either German, French, Spanish, Mandarin, or Dutch 
• Understanding of Web architecture fundamentals
• Bachelors degree in Business, Marketing, English, Journalism, Communications, Computer Science or Statistics
• Located in Denver/Boulder metro areas
• Looking for Full-Time, onsite employment

If you feel you meet or exceed the above criteria and are looking to continue your professional development at a fast paced and exciting company, please email us your cover letter and resume. 

In your email’s subject line please reference the answer to the following question:

What year did Adwords first enable the Search Query Report?

*** Submissions that don’t include the correct answer will be disqualified from consideration***

Do you think you have what it takes? Submit your cover letter and resume today at careers@parallelpath.com.