IGTV: Does It Have a Place in Your Digital Marketing Mix?

Chloe BeaupreDisplay, Marketing, Matrix, Social MediaLeave a Comment

  What is IGTV, and Can Brands Benefit? Near the end of June 2018, Instagram announced its newest initiative: IGTV. This new feature can be found within the traditional Instagram platform, but it’s also a standalone app that can be downloaded directly. Through IGTV, users can upload videos that are longer than 60 seconds, and the vertically-oriented, mobile-first layout is … Read More

Social Media Best Practices for Franchises

Chloe BeaupreFranchise, Marketing, Matrix, Social MediaLeave a Comment

  How Franchises Should Manage Their Social Media Properties You might be wondering if social media is worth it from a business perspective, and it’s a fair question. Essentially, social media can provide a handsome return on investment… if it’s done correctly. Back in 2013, BIA/Kelsey released a report showing 23% of franchisees said their franchisors are “somewhat involved” with … Read More

Social Media Managers! Beware of Hootsuite Auto-Schedule for Instagram

Chloe BeaupreMarketing, Matrix, Social MediaLeave a Comment

  Does Hootsuite Instagram Update Negatively Impact the Algorithm? As you may know, Hootsuite for Instagram did not previously have any type of a “set and forget” type of scheduling for your Instagram posts. Rather than a post being automatically posted to the platform through your desktop, you actually had to manually post on the mobile app upon receiving an … Read More

Turn a Negative (Comment) Into a Positive

Chloe BeaupreLifestyle Industry, Marketing, Matrix, Social MediaLeave a Comment

Lately, many companies are being confronted with social media campaigns that call them out for advertising on conservative websites, one of the most notable currently is the far-right site Breitbart. Breitbart is a controversial website that is notorious for what its critics call ‘fake’ news with allegations of a white, nationalist racist slant. In opposition, movements like #NoAdsforHate and Sleeping … Read More