Marketers First, Data Analysts Second

John SchoofsMatrix, Web AnalyticsLeave a Comment

  Marketers have gone from being experts on who purchases their product and how to communicate with them to people who study data and implement software.  Meanwhile, an underutilized group of web analysts pulls reports and isn’t truly engaged in the marketing process.  These two groups are complementary, yin and yang, two peas in a pod.  How do we utilize … Read More

Why Your Company Needs a Marketing Developer

John SchoofsInbound, MatrixLeave a Comment

How many times have marketers been pushed down the IT priority list when they need to have something done to your website?  Maybe they need a new paid search landing page, or site speed has slipped causing your company to lose valuable spots in the organic listings, or maybe they’re launching a test.  At the end of the day, the … Read More