Google +1 Effect on PPC

Tracy EarlesMatrix, PPCLeave a Comment

Tracy Earles VP of Marketing & Business Development Bryan Connally recently wrote a blog post on Google’s new social recommendation tool, +1. In particular, he addressed whether your site should implement +1. While his analysis was fairly broad (i.e. should your site participate or not), I’d like to take a narrower look at +1’s effect on pay-per-click advertising with Adwords. Google … Read More

SEM is Getting Harder (SEM is Not For the Amateur)

Tracy EarlesInbound, MatrixLeave a Comment

Tracy Earles VP of Marketing Inbound marketing is much more difficult than five years ago. Why? And why should it matter to you? Can’t a company run its own search marketing campaigns? The main reason that search marketing is more difficult is that it is more competitive. Advertising dollars are fleeing traditional media, like TV or print, and moving into … Read More