Gary Vaynerchuk, CEO and Co-Founder of VaynerMedia, gave the keynote speech at the IFA annual convention in Las Vegas on the importance of following your consumer base. He informed the attendees that the attention of the end consumer is shifting, so it is vital that franchises focus on marketing strategies in the digital world. Franchises need to begin utilizing digital channels such as Facebook and Google to build their brand, or else the next wave of technology will wipe them out. Whether the objective of your marketing strategy is franchise development or customer acquisition, identify your audience and contextualize your content at a local level.
To read the full summary of Gary Vee’s speech visit the International Franchise Association.