Gary Vee At IFA 2019: Follow The Consumer

Gary Vaynerchuk CEO and Co-Founder of VaynerMedia gave the keynote speech at the IFA annual convention in Las Vegas on the importance of following your consumer base. He informed the attendees that the attention of the end consumer is shifting, so it is vital that franchises focus on marketing strategies in today's digital world. Franchises need to begin utilizing digital channels such as Facebook and Google to build their brand or else the next wave of technology will wipe them out. Whether the objective of your marketing strategy is franchise development or customer acquisition, identify the audience and contextualize the content at a local level. The franchises that adopt a digital marketing strategy in 2019 will grow their businesses, the ones that don't will get left behind.


To read the full summary of Gary Vee's speech visit the International Franchise Association.

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