Parallel Path Blog
As a marketing leader across the health, wellness, and lifestyle industries, we share current, relevant, and valuable insights to help brands and organizations achieve their goals.
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Using Both PPC Advertising & SEO
Lora Baker Internet Marketing Specialist For a Technical Writing class back in 1996, one of my homework assignments involved looking up eight different well-known phrases on six different search engines. This was before the days when students all had laptops, so I trudged over to the library to start my assignment. I wasn’t even 100% certain what the internet was, … Read More