The Importance of Call Reporting & PPC

Bryan ConnallyMarketing, Matrix, PPC, Web AnalyticsLeave a Comment

Bryan Connally Internet Marketing Specialist While many of clients I work with already have established and highly successful PPC campaigns, they are still looking for more ways of driving additional traffic and revenue. Since most of the time these clients already run highly targeted campaigns with proven ad copy and robust conversion rates, finding additional sources of traffic and revenue … Read More

Marketing in a Down Economy with Google Website Optimizer

Bryan ConnallyInbound, Marketing, MatrixLeave a Comment

Bryan Connally Internet Marketing Specialist Most inbound marketers and business leaders these days have a similar set of questions on their mind. The majority of these questions revolve around how to most successfully market their products and services in the current economic downturn.  For marketers that use online channels to accomplish anything from ecommerce sales to lead generation, there is … Read More

Using Both PPC Advertising & SEO

Lora BakerMarketing, Matrix, PPC, SEOLeave a Comment

Lora Baker Internet Marketing Specialist For a Technical Writing class back in 1996, one of my homework assignments involved looking up eight different well-known phrases on six different search engines. This was before the days when students all had laptops, so I trudged over to the library to start my assignment. I wasn’t even 100% certain what the internet was, … Read More