Effort leads to nearly fifty percent increase in mobile conversion rate Boulder, CO - December 21,...
BOULDER, Colo. – February 12, 2015 – Parallel Path, a data-driven digital marketing firm, has been selected by Daphne’s California Greek as its digital marketing agency of record. Daphne’s, with its unique menu that fuses Mediterranean, Greek and California flavors, is a thriving fast-casual, restaurant chain with 50 locations across California and Colorado.
“Daphne’s has a strong brand that resonates with a youthful and healthy constituency,” said Hardy Kalisher, VP of Strategic Consulting and Business Development at Parallel Path. “The company is dedicated to being an active, genuine part of each of the communities they serve by supporting education, youth sports, healthful living and arts.”
In the last year, Daphne’s has added a dozen new menu items that build on a “California-fresh” ideal with savory, rich and robust Mediterranean undertones. They have also updated the interior of their restaurants with a California-urban feel featuring new art and photography and in-store flat screens showing aspirational sports programming. The renewed focus on the menu and interior design also prompted the company to invest in a data-driven, digital marketing program to modernize and amplify their message of feeding body, mind and soul. Parallel Path’s team will deploy a multi-channel, digital campaign to continue to build awareness at a hyper-local level to drive new and existing customers into Daphne’s.
About Daphne’s California Greek
With 50 restaurants in California, and Colorado, Daphne’s California Greek offers Mediterranean‐inspired, California fare made with high quality ingredients and a focus on more nourishing and healthful options. Daphne’s menu takes its inspiration from health‐conscious consumers who desire quality, flavorful foods that can also fuel their active and full lifestyles. The menu includes specialty salads, flatbread pizzas, pita sandwiches, and grilled seafood complemented with flavorful sides such as a spicy Fire Feta dip, roasted veggies, and savory tabouli. Most menu items fall under 700 calories and can be customized to accommodate low-fat, low-carb, high protein diets as well as vegetarian, vegan and gluten-free diets.
About Parallel Path
Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of services and custom programs to creatively and analytically help enterprise technology and retail organizations drive online brand outreach through digital customer touch points. Point solutions include strategy development, SEO, paid search marketing, display management, web analytics, 360° Degree Tracking and more. For additional information, please visit http://parallelpath.com or follow on Twitter @ParallelPath.