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BOULDER, Colo. – February 12, 2015 – Parallel Path, a data-driven digital marketing firm, has been selected by Yalla Mediterranean as its digital marketing agency of record. Yalla is a new fast-casual restaurant that just launched in the San Francisco Bay area with at least two new store openings this year and dozens more on the horizon.
With a passion for fast, fresh, tasty and nutritious cuisine, Yalla Mediterranean is investing in its brand by signing the team at Parallel Path to manage its digital marketing channels. Parallel Path’s team will deploy a multi-channel, digital campaign to help expand Yalla’s brand awareness to new customers while staying top-of-mind for existing customers to visit their fast-casual, dining establishments.
“Yalla has absolutely incredible food. My first time in was one of the best fast casual dining experiences I’ve ever had. I’m extremely bullish about their brand given the quality behind their cuisine,” said Hardy Kalisher, VP of Strategic Consulting and Business Development at Parallel Path. “Our team at Parallel Path is poised to deliver smart, digital marketing tactics that leverage hyper-local and geo-targeted strategies that speak directly to customers in California seeking fast, healthy, and delicious Mediterranean food.”
Yalla -- which means “Let’s go!” -- is a new fast-casual restaurant that offers fresh, healthy and flavorful Mediterranean fare served in a warm and inviting atmosphere. Incorporating traditional Mediterranean spices and flavors along with classic grilling techniques, Yalla offers an authentic and wholesome dining experience sure to delight all five senses. Yalla showcases an open-flame rotisserie grill and a welcoming, vibrant decor of blues and yellows, clean lines and rustic design touches. Focused on sustainability, Yalla serves responsibly raised meat and fish, uses locally-sourced products wherever possible, and utilizes 100 percent certified compostable disposable packaging. For more information, please visit http://yallamedi.com.
About Parallel Path
Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of services and custom programs to creatively and analytically help enterprise technology and retail organizations drive online brand outreach through digital customer touch points. Point solutions include strategy development, SEO, paid search marketing, display management, web analytics, 360° Degree Tracking and more. For additional information, please visit http://parallelpath.com or follow on Twitter @ParallelPath.
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