Senior SEO Specialist

Hardy KalisherCareers

Summary of Role

The Senior SEO Specialist is a member of the service delivery team. The Senior SEO Specialist is responsible for managing, executing, and analyzing SEO services on behalf of our clients. The right candidate is committed to the team and is focused on the success of the client and the organization’s vision, values, and goals.

Primary Responsibilities

  • Clearly understand, adopt, and execute SEO management in coordination with The Parallel Path Way
  • Build, execute, analyze, and report on SEO strategies across all Parallel Path SEO services
    • SEO
    • Content Marketing
    • Local Listings Management
    • Review Management
  • Work alongside cross-functional channel teams to deliver measurable results
  • Support account leadership
  • Support new business opportunities from time to time
  • Participate in daily/weekly internal meetings
  • Actively grow your expertise across all SEO services
  • Work closely with the internal project managers to ensure the highest standard of execution on behalf of our clients
  • Serve as channel thought leader on behalf of clients
    • Stay current with industry trends and share findings internally/externally
  • Seek opportunities to grow client business through the development and growth of strategic initiatives
  • Learn and execute within existing toolsets and technology
  • Complete alignment with Parallel Path values, vision, and mission


  • 3-4 years experience with SEO strategy, execution, optimization, and reporting
  • 3+ years working with web analytics & tracking
  • 3+ years of digital agency experience or 5+ years client-side
  • Exposure to website usability and experience (UI/UX)
  • Experience with or ability to understanding crawl reporting, and be able to use insights to improve SEO performance for our clients (Screaming Frog, DeepCrawl, Sitebulb, etc.)
  • Familiarity with data collection & reporting platforms like Google Analytics and Google Tag Manager
  • Experience with or ability to understand link reporting and keyword research tools (Keyword Planner, Ahrefs, Moz, SEMRush, etc.)
  • Ability to read and understand basic code elements that impact SEO (JavaScript, HTML, CSS, JSON-LD)
  • Knowledge and experience with leading CMS systems such as WordPress, Umbraco, Drupal, Joomla, Shopify, Magento, etc.
  • Familiarity with basic project management tools
  • Exceptional writing, communication, and organization skills
  • Presentation and report writing skills
  • General knowledge of business and marketing principles beyond SEO

Soft Skills:

  • Adaptability to existing process and workflow
  • Rapid comprehension and retention skills
  • Strong prioritization and time management
  • A productive and constructive team player
  • Committed to responsiveness and great service
  • Dedicated to growing your career and have a passion for digital marketing
  • Committed to contributing to the success of the team and organization
  • An active listener and learner
  • Well-spoken and articulate
  • A strong problem solver
  • Accountable with a self-motivated work style and ability to manage multiple projects and deliver on time
  • Sound judgment and interpersonal skills



We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual/gender orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

Our company offers great benefits; including unlimited PTO, competitive salary commensurate with experience, summer Fridays, health/vision/dental insurance, 401K, flexibility to WFH as necessary, maternity/paternity leave, and more!

To apply, please send a resume and cover letter to [email protected].