Franchise Marketing: Benefits of a Centrally Managed Domain

Louie BeaupreFranchise, MatrixLeave a Comment

How are your franchisee websites set up right now? Does each location have its own website and domain? If your answer to that question is ‘yes’, it’s time to re-evaluate your approach. You might be wondering, “Why can’t franchisees simply build their own websites?” It sounds like an easy solution, but franchisees don’t typically have the digital experience (or time) … Read More

PPC Best Practices for Franchises: The Hidden Factors That Can Influence Results

Louie BeaupreFranchise, Matrix, PPCLeave a Comment

Pay per click (PPC) marketing should be a primary tool in the franchise marketing toolkit. When set up and managed properly, a franchise PPC account allows for easy budget allocation and hyper-targeted ad distribution across the franchise network, ensuring that each location is getting its fair share of its marketing investment. However, just because two locations in similar sized markets … Read More

How Much Reporting and Transparency Do Your Franchisees Need?

Louie BeaupreFranchise, MatrixLeave a Comment

  Getting Franchisees to Buy into Your National Marketing Fund Implementing and maintaining an effective national marketing fund together with your franchisees is both an operational and psychological challenge. If franchisees had poor experiences in the past with corporate-level initiatives, marketing or otherwise, they may distrust programs they do not directly control. Given the benefits of well-managed national marketing, it … Read More

If Your Franchise Company Doesn’t Have a National Marketing Fund – You Need One

Louie BeaupreFranchise, MatrixLeave a Comment

As modern marketing continues to move toward digital channels, it becomes increasingly important for companies to build frameworks that can efficiently deliver strong marketing results to their networks. Most franchise companies recognize this, and have some form of co-op or national marketing fund. If your franchise company doesn’t, here’s why it should. The Marketing Fund Advantage As part of many … Read More

Parallel Path’s Louie Beaupre publishes article in Franchise World magazine

Louie BeaupreFranchise, News/PressLeave a Comment

Louie Beaupre, franchise industry executive and current Franchise Strategic Consultant at Parallel Path, is published in the May 2018 issue of Franchise World Magazine. Read the excerpt below and download the full article to read more. Shifting to a Higher Gear Together, franchisors and franchisees can prosper through improved alignment to build a stronger national marketing fund. The relationship between … Read More

The Importance of a Centrally Managed Franchise Website

Parallel PathFranchise, MatrixLeave a Comment

A website is the hub of any business’s digital efforts. An ineffective website will undermine all other marketing efforts, no matter how much time, money and expertise are applied to campaign development. Yet, many franchisors leave the development and management of franchisee websites to the franchisees. The result? An incohesive, inconsistent, and fragmented Web presence that: Negatively impacts the franchise … Read More

The Secrets to Successful Display Advertising for Franchise Businesses

Lora BakerDisplay, Franchise, MatrixLeave a Comment

Display advertising is one of the most effective ways to increase awareness for your franchise business online, and it should be an integral part of your digital marketing strategy. It is an inexpensive way for franchise brands to reach their audience at scale. And like traditional outbound advertising such as tv or radio ads, display advertising is an excellent method … Read More

Social Media Best Practices for Franchises

Chloe BeaupreFranchise, Matrix, Social MediaLeave a Comment

  How Franchises Should Manage Their Social Media Properties You might be wondering if social media is worth it from a business perspective, and it’s a fair question. Essentially, social media can provide a handsome return on investment… if it’s done correctly. Back in 2013, BIA/Kelsey released a report showing 23% of franchisees said their franchisors are “somewhat involved” with … Read More