Integrating Billboard Advertising with Digital-First Marketing Campaigns

Megan JoosteHealth and Wellness, Healthcare, Marketing

Billboards may be one of the oldest forms of advertising, but their time in the sun is far from over. With brands facing increasingly fierce competition for eyeballs on desktop and mobile screens, there’s a case for integrating Out of Home (OOH) advertising with digital marketing campaigns now more than ever. Rohan Oza, arguably one of the most successful modern … Read More

Helping a Leading Hospital Gain Unprecedented Paid Search Results

Parallel PathCase Studies, Health and Wellness, Healthcare

Paid search account rebuild and optimization approach improves budget efficiency and ROI while connecting patients to the care they need   Background Determined to treat and heal more patients across their region, a leading hospital asked Parallel Path to achieve brand awareness growth and new patient acquisition goals by implementing a best-in-class paid search campaign strategy and management.   Challenge Parallel … Read More

Maximizing ROI on Your Hospital’s Digital Marketing

Megan JoosteHealthcare, Web Analytics

Why Read This Paper Since 2006, Parallel Path has been crafting and deploying highly-effective marketing solutions for clients that include some of the country’s top hospitals and insurance companies. This article draws from insights we have gleaned from our work to help our client partners achieve unprecedented marketing growth and performance. This paper offers the following five-point framework to help … Read More