Mindfulness for Smarter Marketing
Leveraging human-first experiences to build strategic plans for Health, Wellness, and Lifestyle Brands As marketers, it’s easy to forget that we are also consumers, “the target market” for so many brands and companies that touch our lives daily. I’m a mom, a working professional, a friend, a yogi, a homeowner, a traveler, and so […]
Health, Wellness, and Lifestyle Marketers’ Guide to Going Cookie-less
What Google’s Depreciation of Cookies Means for Marketers If you touch digital advertising in any capacity, you’re likely aware that the cookie is crumbling. For those of you who may still exist in ignorant bliss, allow us to break it down for you. What the heck are cookies and why have they been in […]
Pinterest Advertising for Health, Wellness and Lifestyle Brands
How Pinterest can drive meaningful engagement in a post-iOS14 world As we navigate a post-iOS14 digital landscape we are constantly looking for ways that health, wellness, and lifestyle brands can diversify across social placements and ensure success for our clients. Pinterest is a mature platform with an engaged audience, making it an ideal candidate for […]
GA4 Updates From the Last 6 Months and Why You Should Care
It may be finally happening people! Google’s new analytics tool, Google Analytics 4 (GA4), is receiving some much-needed updates in order to make it a true replacement for Universal Analytics (UA). As a quick refresher, GA4 is Google’s new analytics tool that is geared towards a cookie-less future. If this is the first you are […]
Facebook Updates – What we’ve learned from the iOS 14 impact, the latest targeting updates and more
As digital marketers, we are all acutely aware that the only constant in this industry is change, and that old adage certainly continues to hold true in the world of Facebook advertising. In the past year, agencies and brands alike have had to rally and make some changes to the ways we approach our social […]
TikTok Advertising Overview for 2022
TikTok User Summary TikTok has approximately 1 billion monthly active users according to Wallaroo Media’s report. We estimate monthly users will surpass 1.1 billion in 2022. This growth has been near exponential since November of 2018 when TikTok reported its 680 million monthly active users. As for the typical demographic, nearly 50% of the user […]
How Can Healthcare Companies Prepare for 3rd Party Cookie Depreciation?
The digital marketing industry is one of constant change and clients and agencies alike have grown accustomed to navigating through these uncertain waters and having to continuously pivot our strategies to follow suit. One of the next big things we’ll need to traverse are industry changes related to an increased priority around consumer privacy. We’re […]
Q2 2021 Paid Social Media Recap
We are halfway through the year and Parallel Path has curated the latest news from Q2 when it comes to all things Paid Social media. Ad Spend Trends Merkle reported in their Q2 recap that digital ad spend on Facebook saw a significant increase of over 68%. Impression growth was not reported to see an […]
Facebook Retargeting Solutions After iOS14 Updates
It is no secret that the iOS14 updates have thrown a wrench into digital advertising strategies this year. In the past, retargeting based on website traffic had been very successful in driving conversions. However, now that a lot of people are opting out of data tracking, advertisers are not seeing the same success or audience […]