Marketing Messaging – Leading or Following?

Lora BakerMarketing, MatrixLeave a Comment

  As I was listening to the radio yesterday, I heard (yet another) health insurance company commercial. In this particular commercial, Jim’s “couch” is bemoaning the fact that he is lonely because Jim is out doing things like hiking or mountain climbing rather than sitting home with the couch.  This commercial sounded almost exactly like commercials that Kaiser Permanente have … Read More

Educating Clients on Changes in Online Marketing

Kevin MullanInbound, Marketing, MatrixLeave a Comment

  Marketing has rapidly evolved with the Internet. Many of these changes have occurred in just the last five years. As a consequence, many marketers are left in doubt as to the effectiveness of their strategies. The online marketing space requires a high level of adaptability in order to perform at a high level. It’s our job as digital marketers … Read More

Crucial Audits to Make Sure Your Campaigns Are Ready for the Holidays {Making a List & Checking It Twice}

Katie WurdackMarketing, Matrix, PPCLeave a Comment

With Halloween just behind us and the Christmas trees already rising in the department stores, we’re stepping into the holiday season once again. This is the greatest time of year to make sure your paid search campaigns are running smoothly, especially as you gear up for heavy traffic to your site. To give you an idea of just how important … Read More

I Want Candy & Creativity!

Nick MillerInbound, Marketing, Matrix1 Comment

  It’s Halloween week – candy corn, costumes, and the Disney classic Hocus Pocus are in full force for the next few days. And don’t forget to visit your neighborhood dentist’s house on Thursday night to get some delicious candy packaged with a new toothbrush and floss. With all the enjoyment and excitement around this spooky holiday, brands are starting … Read More

Time Management Advice for Digital Dads

Chris ThompsonBlog, Inbound, Marketing, Matrix1 Comment

As a new dad working in digital marketing, my greatest challenge has been time management. I have a whole new set of responsibilities at home, yet the demands of clients and management remain high. And Google certainly isn’t slowing down. So it’s up to me to adapt. It’s up to us as dads to adapt. We owe it to ourselves … Read More

2013 SEO Ranking Factors Explained

Chris ThompsonMarketing, Matrix, SEOLeave a Comment

Moz, the industry thought leader for SEO, released their annual research and analysis on the SEO ranking factors. Every year Moz performs an in-depth analysis in an attempt to answer the question “how do you rank number one on Google?” Unfortunately, the search engines do not share their actual algorithm, so we don’t know for certain which factors they truly … Read More

Organic Keyword Data: 100% Dead (not provided)

Matt NeSmithMarketing, Matrix, SEO, Web AnalyticsLeave a Comment

  Recently we published an article on our blog about the increase of organic visits being attributed to (not provided). In that post, Chris Thompson uncovers data that shows how (not provided) has infectiously spread across our clients’ sites and, at the time of Chris’ post  in early August, 51% of visits to our clients sites were being attributed to … Read More

Do You Need to Clean Up Your Data?

Matt NeSmithMarketing, Matrix, SEO, Web AnalyticsLeave a Comment

  Analytics is one of the best tools available for tracking a wide variety of metrics related to your website. Want to know how much traffic you are receiving for any given time period? Covered. Want to see how visitors are moving through your site after they reach it? You can do that too. But Analytics is only as good … Read More

The Changing Landscape of SEO

Chris ThompsonMarketing, Matrix, SEOLeave a Comment

    According to a recent study conducted by Dr. Pete Myers of Moz, 85% of today’s search engine result pages (SERPs) contain new features. These new features have been slowly rolled out over the past couple of years, but are growing in the markets that they impact. And while these new features can be seen as Google trying to … Read More

Yahoo Over Google? Not so Fast . . .

Nick MillerMarketing, Matrix, SEOLeave a Comment

Hot topic for August – Yahoo passes Google for the first time since 2011, according to ComScore’s monthly Top 50 US Web Properties list. Many news outlets and online bloggers have reported that this could be the big break Yahoo needs to pull themselves over the top of the mountain and reach the success that outdates them. But is this … Read More

Web Analytics is a Valuable Agency Offering

Lora BakerMarketing, Matrix, Web AnalyticsLeave a Comment

  Understanding complex website data is becoming increasingly important for companies. How do visitors find your website? Once they arrive, how do the visitors interact with your site? What content do they consume? What pages on the site most often lead to a desired action? Are your visitors converting? Companies tackle these questions daily, and many choose to hire internet … Read More

What Happened to My Precious Keywords?

Chris ThompsonMarketing, Matrix, SEO1 Comment

(Not Provided) Increases to 51% of Referring Keywords In October of 2011, Google began encrypting search data in an effort to offer greater security to the personalized data of its users. As a result, the referring keywords used by people to find your content online were hidden in Google Analytics and replaced with (Not Provided). This was not a penalty … Read More

Marketers First, Data Analysts Second

John SchoofsMarketing, Matrix, Web AnalyticsLeave a Comment

  Marketers have gone from being experts on who purchases their product and how to communicate with them to people who study data and implement software.  Meanwhile, an underutilized group of web analysts pulls reports and isn’t truly engaged in the marketing process.  These two groups are complementary, yin and yang, two peas in a pod.  How do we utilize … Read More

How Statistics Drive Smarter Marketing

Matt O'KeefeMarketing, Matrix, Web AnalyticsLeave a Comment

  Online marketing is a complex, ever evolving combination of elements including timing, segmentation, and brand recognition.  Paid search marketing teams work diligently to find the perfect mix of these components in order to allocate resources properly, and generate pertinent client recommendations. While the correct use of the aforementioned elements are ‘tried-and-true,’ what about statistics?  Most of us have horror … Read More