Simple Excel Tricks for PPC Ad Copy Writing

Katie WurdackMarketing, Matrix, PPCLeave a Comment

  When it comes to writing ad copy, the last thing you want is technology blocking your creativity. Follow these simple steps and you’ll be writing your ad copy more efficiently than ever! Whether you’re new to PPC or you’re a seasoned ad copy aficionado, you should have an easy-to-access excel sheet with all the parameters set upon opening. Follow … Read More

Casting Your Net Wide

Billy McCallMarketing, Matrix, PPCLeave a Comment

The importance of not just using search and display, but expanding with video advertising when the assets are available. Have you ever heard the phrase, “Don’t put all of your eggs in one basket?” Of course you have. Well, that phrase is applicable to many paid search campaigns that are only using search and display. In paid search and internet … Read More

10 Reasons Why You Should Focus on Ad Copy

Jennifer DuensingMarketing, Matrix, PPCLeave a Comment

Data is a huge part of our everyday in the PPC space.  We focus on keyword selections, bidding options, dimensions and advanced settings. However, do we really apply the same keyword principles as we should with our ad copy? Here are 10 reasons why you should stop only focusing on keywords and bidding and spend more time analyzing your ad … Read More

Google +1 Effect on PPC

Tracy EarlesMarketing, Matrix, PPCLeave a Comment

Tracy Earles VP of Marketing & Business Development Bryan Connally recently wrote a blog post on Google’s new social recommendation tool, +1. In particular, he addressed whether your site should implement +1. While his analysis was fairly broad (i.e. should your site participate or not), I’d like to take a narrower look at +1’s effect on pay-per-click advertising with Adwords. Google … Read More

Take Back Your Brand

Jeff EdwardsMarketing, Matrix, PPCLeave a Comment

Jeff Edwards Internet Marketing Specialist The rewards of having a well known brand name are obvious. A well executed brand strategy can make your company much more recognizable and trusted by consumers. This can pay off when it comes to sales, and can lead to a huge ROI for your company. Chances are if you work for one of these … Read More

How Do I Start Advertising on Facebook?

Bryan ConnallyMarketing, Matrix, PPCLeave a Comment

Bryan Connally Internet Marketing Specialist 2009 was a big year for Facebook. In May, comScore reported 70.2 million US unique visits for Facebook (up 97% year over year) passing Myspace .com for the first time. Later the same year, UK based analytics firm Hitwise tweeted that on December 29th Facebook had more unique visits than Google.com. This effectively made facebook.com … Read More

The Importance of Call Reporting & PPC

Bryan ConnallyMarketing, Matrix, PPC, Web AnalyticsLeave a Comment

Bryan Connally Internet Marketing Specialist While many of clients I work with already have established and highly successful PPC campaigns, they are still looking for more ways of driving additional traffic and revenue. Since most of the time these clients already run highly targeted campaigns with proven ad copy and robust conversion rates, finding additional sources of traffic and revenue … Read More

Using Both PPC Advertising & SEO

Lora BakerMarketing, Matrix, PPC, SEOLeave a Comment

Lora Baker Internet Marketing Specialist For a Technical Writing class back in 1996, one of my homework assignments involved looking up eight different well-known phrases on six different search engines. This was before the days when students all had laptops, so I trudged over to the library to start my assignment. I wasn’t even 100% certain what the internet was, … Read More