Three Ways to Maximize Brand Awareness During a Recession

Wyeth LeemonBlog, Marketing, Matrix, PPC, SEO

The Digital Marketing landscape is rapidly changing under the economic pressure of the Coronavirus Pandemic. Agencies and Brands have needed to be agile to stay ahead of shifts and trends that could have a significant impact on client goals. From our work to help some of the leading health, wellness, and lifestyle brands across the country navigate these uncertain times, … Read More

Health Food Brands: Reach More Customers With Detailed Product Pages

Megan JoosteBlog, Health and Wellness, Matrix, SEO

People can’t buy products they can’t find. For CPG brands across health and wellness, being easily found by your target audience means having relevant content on your domain that matches user search intent. Increase Sales Through Optimized Content Along with conducting keyword research to help you write timely, optimized content that can help keep your products high in the SERPS … Read More

Diet & Nutrition Search Trends Today, in Light of The Coronavirus Pandemic

Tess TaylorBlog, Health and Wellness, Matrix, SEO

The novel coronavirus (SARS-CoV-2) has altered almost every single aspect of people’s daily lives in at least 177 countries (and counting) across the globe. As seen in empty grocery store aisles and “Not in Stock” labels on Amazon, people’s buying habits have drastically shifted right alongside the spread of the virus. Along with hand sanitizer and toilet paper (here’s an … Read More

More People are Searching for “Coronavirus” Than “COVID-19” Right Now

Megan JoosteMatrix, SEO, Web Analytics

We are certainly at an odd moment in time, and today there are more questions than answers regarding the development of the Coronavirus pandemic. The vast majority of those questions are being made as online search queries. As news and updates on the rapidly evolving Coronavirus pandemic continue to inundate inboxes and newsfeeds across the country, many of our clients … Read More

Segmenting Branded and Non-Branded Keywords to Maximize Your Media Spend

Megan JoosteMatrix, PPC, SEO

Chances are, your organization is already employing both branded and non-branded keywords in your Paid Media (PPC) and SEO programs. But, the key to really knowing the impact of those branded keywords on conversion results is through segmentation. First, let’s define our terms. What is a Branded Keyword? Branded keywords include some aspect of your company’s name, such as: ‘Backpacker’s … Read More