CMOs: You Probably Don’t Need Most of Your In-house Staff
Your In-House Digital Marketing Staff Can Hold Back Your Campaign While it may seem logical to hire an in-house team for your digital marketing efforts; most CMOs are surprised and disappointed when confronted with the ongoing time and expense it takes to recruit and maintain a successful department. What’s more, once their interests are […]
IGTV: Does It Have a Place in Your Digital Marketing Mix?
What is IGTV, and Can Brands Benefit? Near the end of June 2018, Instagram announced its newest initiative: IGTV. This new feature can be found within the traditional Instagram platform, but it’s also a standalone app that can be downloaded directly. Through IGTV, users can upload videos that are longer than 60 seconds, and […]
Marketing Isn’t Buying Tools
Successful Marketing Is About Strategy, Not Just Tools These days, there’s a lot of buzz about marketing automation software and other technologies that seem a little too good to be true. If you read half the blog posts about modern marketing tools, you’d start to believe you can magically solve your challenges by paying […]
How Much Reporting and Transparency Do Your Franchisees Need?
Getting Franchisees to Buy into Your National Marketing Fund Implementing and maintaining an effective national marketing fund together with your franchisees is both an operational and psychological challenge. If franchisees had poor experiences in the past with corporate-level initiatives, marketing or otherwise, they may distrust programs they do not directly control. Given the benefits […]
If Your Franchise Company Doesn’t Have a National Marketing Fund – You Need One
As modern marketing continues to move toward digital channels, it becomes increasingly important for companies to build frameworks that can efficiently deliver strong marketing results to their networks. Most franchise companies recognize this, and have some form of co-op or national marketing fund. If your franchise company doesn’t, here’s why it should. The Marketing Fund […]
Tackling Remarketing Visibility Issues
Poorly executed remarketing campaigns look sloppy and can reflect negatively on your brand. Oversaturation, irrelevant messaging and showing ads on inappropriate sites can turn off your prospects and jeopardize your customer acquisition efforts. Remarketing can be a highly effective tool when done properly. To effectively leverage remarketing, it’s important to follow best practices for maximizing […]
Preparing for Voice Search (Part 2 of 3) – Brick & Mortar Optimization
In part one of this series, we looked at some compelling adoption statistics for voice search as well as fundamental differences between voice and traditional search. In part two, we look at some ways that brick and mortar businesses can maximize their exposure in localized searches – searches with a geographic modifier, such as ‘near […]
Preparing for Voice Search (Part 1 of 3)
Do you like talking to inanimate objects? I hope so, because voice search is on the rise. Voice-operated platforms like Google Assistant and Amazon Alexa, as well as voice-activated apps in cars, on mobile phones and just about anywhere else you can imagine, are taking a growing share of all searches performed on a daily […]
What Successful CMOs Want in Their Marketing Agencies?
When it comes to selecting a marketing agency, successful CMOs want partners – not vendors. This means more than just having expertise with all modern digital marketing channels; it means providing a tailored, results-oriented commitment to a client’s objectives. What Do CMOs Really Want? If you ask elite CMOs what their dream digital agency would […]