Yahoo Over Google? Not so Fast . . .

Nick MillerMarketing, Matrix, SEOLeave a Comment

Hot topic for August – Yahoo passes Google for the first time since 2011, according to ComScore’s monthly Top 50 US Web Properties list. Many news outlets and online bloggers have reported that this could be the big break Yahoo needs to pull themselves over the top of the mountain and reach the success that outdates them. But is this … Read More

Web Analytics is a Valuable Agency Offering

Lora BakerMarketing, Matrix, Web AnalyticsLeave a Comment

  Understanding complex website data is becoming increasingly important for companies. How do visitors find your website? Once they arrive, how do the visitors interact with your site? What content do they consume? What pages on the site most often lead to a desired action? Are your visitors converting? Companies tackle these questions daily, and many choose to hire internet … Read More

What Happened to My Precious Keywords?

Chris ThompsonMarketing, Matrix, SEO1 Comment

(Not Provided) Increases to 51% of Referring Keywords In October of 2011, Google began encrypting search data in an effort to offer greater security to the personalized data of its users. As a result, the referring keywords used by people to find your content online were hidden in Google Analytics and replaced with (Not Provided). This was not a penalty … Read More

Marketers First, Data Analysts Second

John SchoofsMarketing, Matrix, Web AnalyticsLeave a Comment

  Marketers have gone from being experts on who purchases their product and how to communicate with them to people who study data and implement software.  Meanwhile, an underutilized group of web analysts pulls reports and isn’t truly engaged in the marketing process.  These two groups are complementary, yin and yang, two peas in a pod.  How do we utilize … Read More

How Statistics Drive Smarter Marketing

Matt O'KeefeMarketing, Matrix, Web AnalyticsLeave a Comment

  Online marketing is a complex, ever evolving combination of elements including timing, segmentation, and brand recognition.  Paid search marketing teams work diligently to find the perfect mix of these components in order to allocate resources properly, and generate pertinent client recommendations. While the correct use of the aforementioned elements are ‘tried-and-true,’ what about statistics?  Most of us have horror … Read More

Delivering Growth: From Account Management to Strategic Consulting

Hardy KalisherInbound, MatrixLeave a Comment

    CMOs and VPs of Marketing at sophisticated enterprise and SMB companies are looking for successful partnerships with their online marketing agencies, and agencies who deliver strategic consulting are best positioned to become partners with their clients.  However, it is rare to find an agency that has evolved to the a strategic consulting service model, as most agencies stagnate … Read More

AdWords Account Health: Search Query Reports

Jack VanLeeuwenMarketing, Matrix, PPCLeave a Comment

  As AdWords accounts mature, optimization processes are necessary to maintain and improve the health of any paid search account. Data collected from Search Query Reports (SQRs) is a powerful ally in this quest. After all, the physical therapy clinic in bergen county reflect exactly how users are searching for your vape pen starter kits products or services. Search Query … Read More

Let’s Get Personal; Why Your Rank Shouldn’t be Your Only Focus

Matt NeSmithMarketing, Matrix, SEOLeave a Comment

  It is easy to rely on keyword rankings as a determinant of SEO success, but whether you are tracking your rankings manually or using a tool to determine your position in search results automatically, the rankings shown won’t tell the whole story. Rankings are a barometer, but in the big picture, they’ve become too variable and personalized to be a singular … Read More

Recent Google Algorithm Updates Causing Ranking Volatility

Chris ThompsonMarketing, Matrix, SEOLeave a Comment

  Google has released multiple updates to its algorithm over the past several months, which have caused an increasing amount of volatility in the rankings. On May 22, 2013, Google confirmed the Penguin 2.0 update. On June 11, 2013, Google confirmed monthly updates of Panda. On June 25, 2013, Google confirmed a  phantom update rollout over the following weeks.   … Read More

SEO Experiments – Evolving the Parallel Path Organic Search Offering

Rick HobergMarketing, Matrix, SEO1 Comment

 Parallel Path’s Chief Data Office-fur A Google search for “search engine optimization” will return upwards of 64 million results – the majority of which are tips, tutorials, and beginner guides. Every SEO has their own opinion on what factors and elements affect SEO and to what degree, but not everyone can back these opinions with relevant data. That’s why the … Read More

Simple Excel Tricks for PPC Ad Copy Writing

Katie WurdackMarketing, Matrix, PPCLeave a Comment

  When it comes to writing ad copy, the last thing you want is technology blocking your creativity. Follow these simple steps and you’ll be writing your ad copy more efficiently than ever! Whether you’re new to PPC or you’re a seasoned ad copy aficionado, you should have an easy-to-access excel sheet with all the parameters set upon opening. Follow … Read More

SEO Strategy vs. Tactics

Chris ThompsonMarketing, Matrix, SEOLeave a Comment

by Chris Thompson with Hardy Kalisher Do you have an SEO strategy? That question might be the most important question you can ask your SEO agency. Yes, “SEO strategy” has become something of a trendy term and as a result is it is used by many, yet understood by few, and developed by even fewer. Google Trends Report on SEO … Read More

Strategic Marketing Guide for Media Interviews

Hardy KalisherBlog, Inbound, Marketing, MatrixLeave a Comment

Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many traditional publications will post online versions of their articles giving them double the opportunity to drive potential customers to your website.  Maximize your marketing reach with our Strategic Marketing Guide for Media Interviews. What’s your … Read More

5 Ways to Learn Internet Marketing

Chris ThompsonBlog, Inbound, Marketing, MatrixLeave a Comment

The role of the Internet in modern business has transitioned from niche to critical. Entire businesses can now function and market exclusively online. Instead of having one intern that managed all aspects of an online presence, entire teams and departments are deployed to navigate multi-channel digital strategies. What is even more fascinating is the speed at which our industry has … Read More

Casting Your Net Wide

Billy McCallMarketing, Matrix, PPCLeave a Comment

The importance of not just using search and display, but expanding with video advertising when the assets are available. Have you ever heard the phrase, “Don’t put all of your eggs in one basket?” Of course you have. Well, that phrase is applicable to many paid search campaigns that are only using search and display. In paid search and internet … Read More

10 Reasons Why You Should Focus on Ad Copy

Jennifer DuensingMarketing, Matrix, PPCLeave a Comment

Data is a huge part of our everyday in the PPC space.  We focus on keyword selections, bidding options, dimensions and advanced settings. However, do we really apply the same keyword principles as we should with our ad copy? Here are 10 reasons why you should stop only focusing on keywords and bidding and spend more time analyzing your ad … Read More