Twitter’s Advertiser Pool Began Draining Months Before Musk Takeover, Analysis Finds
Content originally published on Marketing Dive Musk’s first week at the Twitter helm has sparked a fresh round of controversy, with a rash of executive exits and renewed concerns over brand safety and security that have led major advertisers and agencies to step back from the platform. MediaRadar’s analysis indicates many in the industry anticipated […]
How To Maximize a Full-Funnel Media Strategy With Measurement
Content originally published on Think with Google While focusing on measurement can help marketers fuel both short-term and long-term growth, not all measurement approaches are created equal. Success depends on having the right media strategies and tools. It may be tempting, for instance, to concentrate only on immediate results during disruptive times. But savvy marketers […]
How Google Is Building the Future of Measurement for the Industry
Content originally published on Think with Google Today, 80% of people in surveyed countries are concerned about the state of their online privacy. In turn, regulators and tech platforms have restricted techniques — such as device IDs and third-party cookies — that advertisers have relied on for decades to reach audiences and measure results. The […]
TikTok’s Getting Even More Shoppable
Content originally published on eMarketer TikTok announced new Shopping Ads in an effort to streamline in-app eCommerce. TikTok is leaning into what it calls the “Infinite Loop,” a buzzy way of redescribing the traditional eCommerce funnel as a cycle where users participate in both purchasing and marketing products. The ads are a threefold attempt at […]
Why Marketers Are Missing Worlds of Content People Want — and How to Change That
Content originally published on Think With Google When it comes to content, the last two years reset all of our typical patterns. It’s not a stretch to say that video was the breakout app of this period. Whether short, long, streamed, or shared, we leaned on video to fill our constrained lives. Keep reading to […]
Advertising Must Mend Its Relationship With the Public for a More Sustainable Digital Future
Content originally published on TheDrum In 2019, the Advertising Association’s Credos think tank published research revealing that public favorability towards advertising had hit an all time low since Credos had begun tracking the measure in 1992. According to the report, just 25% of those surveyed had a positive perception of the industry. We’re responsible for […]
How Healthcare Companies Can Address Inequities Through Media Investments
Content originally published on AdWeek Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. Despite this investments in equitable properties can still be as low as a few percent of the media mix. Increasing that number is especially crucial for clients in the healthcare industry. Read […]
Fact Vs. Fiction: 3 Measurement Myths Holding Back Your Marketing
Content originally published on Think With Google Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is at the core of what they do. Here, I’ll take a closer look at three of the most pervasive measurement misconceptions. Read more to find out what measurement […]
Hims & Hers’ Boost in Revenues and Users Underscores the Rise of D2C Healthcare
Content originally published on eMarketer Direct-to-consumer (D2C) tele-health firm Hims & Hers’ reported strong growth in revenues and users for 2021 and the last quarter in its recently released Q4 2021 earnings. Revenues grew 83% year-over-year from $148.8 million in 2020 to $271.9 million in 2021. Check out how Hims & Hers are utilizing D2C […]