How Brands Like Aveda and Kraft Heinz Are Unlocking the Value of Full-funnel Marketing

Content originally published on Think With Google Today’s consumer moves seamlessly across online and offline channels to find what they need. The path to purchase is complex, and it varies considerably by vertical and by individual shopping preference. Read more to learn how Kraft Heinz and Aveda are achieving their goals through full-funnel marketing. Read […]

Will We See More Doctors on Tiktok This Year?

Content originally published on eMarketer Most (51%) US adults say they’re most likely to seek health advice online (including social media), while only 31% say they’re most likely to contact their primary care provider to do the same. Why are health consumers opting for online > health professional advice? Read more to find out why. Read […]

How to Create High-Converting Ecommerce Landing Pages

Content originally published on BigCommerce Brick and mortar shops have storefronts, ecommerce stores have landing pages. Both need to be attention-grabbing and inviting. Did you know “visitors who land on a product page are 72% more likely to bounce than those who land on a landing page”? Because landing pages are optimized for conversions, they need […]

Google Takes Another Bite at a Third-party Cookie Replacement

Content originally published on eMarketer As third-party cookies leave the scene, Google has pitched ‘Topics’ to take their place on the Chrome browser to improve user privacy while allowing advertisers to continue segmenting their audiences. “The idea is to create a more privacy-focused approach to ad targeting.” While this improves privacy, the shift leads critics […]

This Year Next Year: Global 2021 End-of-Year Forecast

Content originally published on GroupM. Inflation? Industry growth? Digital advertising results? It can be hard to know what the future might hold. So far, we know that digital advertising has continued to take a majority share of total advertising and is especially helpful for emerging and content-heavy brands. At the same time, television advertising is […]

Micro-Influencers Present Macro Opportunities

Content originally published on eMarketer. “Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.” Smaller influencers are creating more opportunities for authentic brand interactions and greater trust within audiences. Not only do these influencers cost less, but they may also be the key […]

The Future of Marketing: U.S. Highlights

Content originally published on Adobe. The consumers have spoken. From personalization to social commerce, Adobe reveals where both marketers and customers align and where there may be room for improvement. Explore these relevant insights as we head into the end of 2021 and begin planning for next year.  Read more on the publisher’s site.   […]

U.S. Advertising Forecast: Advertising Recovery in Full Swing

Content originally published on Magna. “Boosted by economic recovery, advertising spending grew by +32% year-over-year in the first half of 2021 to reach $130 billion”. Magna has forecasted unprecedented growth in advertising spending and provides the data to back it up. To dive deep into industry-level trends, 2022 forecasting, and in-depth reporting, continue reading through […]

The Bonobos Model: Lessons on Building a $300MM D2C Brand

Content originally published on Plytix. “Bonobos’ success certainly involved a little luck. But there were also a lot of smart, innovative business decisions made along the way. Here’s what other ecommerce brands can (and should) take away from Bonobos’ success story.” Read more on the publisher’s site.

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