Preparing for Voice Search (Part 3 of 3) – Informational Search Optimization
Voice search is a hot topic of 2019. In the first of this three-part series, we laid out some statistics that suggest consumers are rapidly adopting this emerging technology. How do marketers capitalize on this growth? The first step is to understand how voice search platforms are sourcing content for their results. In part two, […]
Branded vs Non-Branded Keyword Performance: Why Does It Matter?
If your PPC and SEO programs include both branded and non-branded keywords, it is critical to analyze performance across these keyword categories separately. Using blended data will lead to inaccurate assumptions that can negatively impact your budget allocation and keep optimization opportunities hidden from view. Branded vs Non-Branded Keywords As the name suggests, branded keywords contain […]
Preparing for Voice Search (Part 2 of 3) – Brick & Mortar Optimization
In part one of this series, we looked at some compelling adoption statistics for voice search as well as fundamental differences between voice and traditional search. In part two, we look at some ways that brick and mortar businesses can maximize their exposure in localized searches – searches with a geographic modifier, such as ‘near […]
Preparing for Voice Search (Part 1 of 3)
Do you like talking to inanimate objects? I hope so, because voice search is on the rise. Voice-operated platforms like Google Assistant and Amazon Alexa, as well as voice-activated apps in cars, on mobile phones and just about anywhere else you can imagine, are taking a growing share of all searches performed on a daily […]
SEO: Not Just for The Top of The Funnel
SEO Can Be Present at All Stages of Customer Journey Often the first touchpoint of the customer experience, SEO should be an integral component of your entire purchase funnel or loyalty loop. Far more than a one-time project, comprehensive SEO is an ongoing digital marketing effort that factors heavily into each phase of the […]
Top 10 SEO Problems with Legacy Websites
Looking into the workings of your old website can be a lot like looking in your attic – you don’t get up there very much and when you do, you find lots of stuff that isn’t any good. And, you occasionally locate items that you should probably get rid of or fix. Since your site […]
Making the Most of Branded Search Results
The main objective of many SEO efforts is to attract new customers from search engine referrals, meaning potential customers that do not already know about your products or services. These ‘non-branded’ SEO search visits provide an opportunity to introduce your company to those prospects that may not know you. But what about visits from […]
3 Ways Paid Search can Support SEO
Paid search and SEO are two very different techniques, but their end goal is the same; to drive visitors to your website. And while running a PPC campaign compared to optimizing a site are quite distinct, the information gleaned from your paid search campaigns can prove to be useful for SEO initiatives. Here are three […]
Adding Site Search to the SERPs with Schema Markup and Google’s Sitelinks Search Box
Schema markup expands the capabilities of a website and opens up new opportunities for optimizing and improving the site for crawlability and indexability. It also allows for some features that improve the experience of using the site and interacting with it through the SERPs. In this post we are sharing the markup needed to allow […]