Great written content excites and moves audiences. It creates high-value engagement, as users spend quality time interacting with your brand.
Let us help you tell your brand’s story. It’s unique and special and it deserves to shine. Parallel Path won’t just craft copy for your brand, we’ll continually analyze and optimize to enhance its performance across channels and make recommendations for future content.
Our writers have created award-winning content that has helped boost audience engagement and increase revenue for our clients. Our strategy, though, doesn’t end with a draft of copy. It includes a comprehensive approach to selecting content types, distribution channels, and key performance indicators. How much content will we be building? What does our editorial calendar look like? What seasonal trends do we need to consider? What’s are the SEO considerations? We answer these questions first, then let our talented writers go to work.
Then, we create a strategic and creative game plan for getting eyes on your content. After it’s drafted and meets your approval, it’s distributed across multiple channels while leveraging performance and earned media to drive engagement and traffic. We then continually analyze and optimize to enhance performance and make recommendations for future content.
Five Things Social Media Managers Should Look for in a Planning Tool
There are quite a few tools available to help you plan and post social. It might be difficult to decide which ones are right for your organization, but you can start by considering each tool according to the following five criteria. And of course, reach out to learn more about our social media management and content marketing services. We’ll do the heavy lifting for you.