Data & Analytics
Your audiences are telling their stories - stories about their engagement that have a direct impact on your business’s performance. With our unique and comprehensive approach to data analytics, we’ll help you understand those stories and their results.
Parallel Path delivers comprehensive data collection and analysis services and systems.
The definition, alignment and management of these systems allow Parallel Path and our client partners to optimize, improve, and prove delivery of results against their business and marketing goals. There is a wise saying in business that you can only manage what you can measure. Parallel Path's web analytics service includes the design, deployment and management of a Data Collection Infrasture that captures the data needed for accomplishing your business and marketing goals. A single source of truth. Our data visualization and reporting platform makes it easy to read the data in order to have the knowledge of what's working and what needs to change.
Data & Web Analysis
There’s a difference between visitors and visitors who take action. Web analytics helps you understand visitor acquisition, behavior and conversions and the actions needed to improve each. As a result, more visitors will take action.
Data Visualization & Reporting
We don’t just deliver results; we’ll work to help you understand them. Our reporting and data visualization platform, Insights, provides regular reports customized to the level of detail that best suits your goals.
Conversion Rate Optimization
Knowing exactly what leads to a result is one of the most important approaches to maximizing your marketing ROI. We help optimize the entire user experience, which includes the “in-between” moments” that lead to better conversion rates and a better ROI.
Maximizing ROI on Your Hospital’s Digital Marketing
Since 2006, Parallel Path has been crafting and deploying highly-effective marketing solutions for clients that include some of the country’s top hospitals and insurance companies. This article draws from insights we have gleaned from our work to help our client partners achieve unprecedented marketing growth and performance. This paper offers the following five-point framework to help hospital marketers make the most out of digital marketing investments and communicate successes to others across the organization.