Data & Analytics

Your audiences are telling their stories - stories about their engagement that have a direct impact on your business’s performance. With our unique and comprehensive approach to data analytics, we’ll help you understand those stories and their results.

What can we solve for you?

Parallel Path delivers comprehensive data collection and analysis services and systems.


The definition, alignment and management of these systems allow Parallel Path and our client partners to optimize, improve, and prove delivery of results against their business and marketing goals. There is a wise saying in business that you can only manage what you can measure. Parallel Path's web analytics service includes the design, deployment and management of a Data Collection Infrasture that captures the data needed for accomplishing your business and marketing goals. A single source of truth. Our data visualization and reporting platform makes it easy to read the data in order to have the knowledge of what's working and what needs to change.  

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Data & Web Analysis

There’s a difference between visitors and visitors who take action. Web analytics helps you understand visitor acquisition, behavior and conversions and the actions needed to improve each. As a result, more visitors will take action.

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Data Visualization & Reporting

We don’t just deliver results; we’ll work to help you understand them. Our reporting and data visualization platform, Insights, provides regular reports customized to the level of detail that best suits your goals.

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Conversion Rate Optimization

Knowing exactly what leads to a result is one of the most important approaches to maximizing your marketing ROI. We help optimize the entire user experience, which includes the “in-between” moments” that lead to better conversion rates and a better ROI.

Featured Blog

Your Customer's Journey is not Siloed — and Neither is Your Marketing

Tools like Google Analytics offer a set of attribution models that can be leveraged. But these models have been around for some time now, and outside the ecommerce world, we rarely encounter businesses that take advantage of them – or even understand them. Enter the ‘right people’. You need organizational support and commitment. And you need the smart marketing minds to make the most of the broad new understanding you get when you move beyond last-click attribution.

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Case Study


Life on the Western Slope

Learn more about the award-winning campaign that helped Rocky Mountain Health Plans rise above the competition during open enrollment.

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