Digital Marketing Veteran from IBM Takes the Reins at Parallel Path, Readying for Next Stage of Growth

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John Kadlic

BOULDER, CO., December 2, 2018

IBM executive John Kadlic has recently taken ownership of digital marketing agency Parallel Path, and will be its CEO.  A digital marketing veteran, Kadlic was eager to get back to his roots as a leader of independent agencies like Parallel Path.  “Having led many different types of digitally-focused agencies and consultancies over the years, I’ve always been most invigorated by independent shops that have a solid foundation of great clients and talented associates that are nimble and well-positioned to grow.  Parallel Path has a 12-year history of success and I’m excited to work with the team to further advance its market-leading position.” Most recently, Kadlic was the North American Practice Leader for IBM iX, the digital experience and marketing arm of IBM’s Global Business Services Division.  He joined IBM as a result of the 2016 acquisition of Resource/Ammirati, one of North America’s largest independent digital agencies, where he was the President and helped shape its position as an industry thought leader. At Resource/Ammirati, Kadlic helped build the agency into a nationally recognized agency hailed for its pioneering digital work for such clients as Nike, L.L. Bean, Burton, Vail Resorts, Ohio State Wexner Medical Center, Victoria’s Secret, Procter & Gamble.  

“We are all excited to have someone of John’s experience take the helm at Parallel Path.” said Bryan Boettiger, Co-Founder and COO.  “We have worked hard to build a successful digital marketing agency over the last 12 years that makes a real impact for our clients and I believe John’s added leadership positions us to take the agency into the future.”

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