Successful hospital and health system marketing programs are complex ecosystems where everything eventually connects and your audience expects a frictionless experience.
Now more than ever hospital and health system marketing teams are feeling the challenges of being under-resourced to accomplish an ever-growing list of priorities. Parallel Path focuses on supporting five core priorities for hospitals and health systems:
Patient Acquisition
Employee Recruitment
Awareness Marketing
Marketing Data and Analytics
Foundation Marketing
Thank you for the great training, guidance, strategy, and partnership throughout the last few years. It's been wonderful to work with and learn from your team. We appreciate your help in reaching more patients, families and community members in our effort to improve child health.
– Marketing Executive, Children's Hospital Colorado
At Parallel Path we only have one team, and it’s an “A Team” of people who have invaluable experience working with the many of most admired hospitals and health systems.
Hospital and Health System Marketing Services
Performance Strategy
Market Research
Persona/Journey Modeling
Brand Design
Campaign Strategy & Creative Concepting
Performance Media
Programmatic
Native
Traditional
Performance Content
Short/Long Form Writing
Visual Design
Lo/Hi-Fi Video
Email Content
Landing Pages
Website Content Management
Performance Analytics
Analytics Consulting
Optimization & Media Mix Modeling
