Insights & Strategy

Without data, there is no map. With our unique and comprehensive approach to analytics, we help you understand what your audience and potential audience are telling you about their engagement preferences. Then we help chart the course to reach them, walking alongside you every step of the way.

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We believe in creating goal-driven strategies that emerge from the core of why your brand exists and the unique value you bring your audience. We utilize primary and secondary data to gain business, category, and audience intelligence to inform the creation and execution of your strategy.

With a data-collection infrastructure in place, we’ll continue to optimize your strategy, drawing on our best-in-class expertise across health, wellness, and lifestyle industries so it meets or exceeds your goals.
We promise to make it easy to work with us to achieve your marketing goals. We listen closely - to you, your team, your customers, and the data - until we’re able to craft a strategy that doesn’t just work - that works for you.   


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Marketing Operations

We help audit, analyze, and understand any gaps in operations and systems to ensure we’ll be able to carry out our recommendations for your business and that you’ll be able to achieve your ambitious goals for growth.

Growth Opportunity Analysis

A custom Growth Opportunity Analysis (GOA) will give you definitive insights and recommendations on how to grow through the power of digital. A custom Parallel Path GOA delivers the intelligence to develop a more targeted and effective digital marketing strategy.  

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Marketing Strategy

Reaching an audience is not enough to spark growth. You want them to take action. We’ll help you develop a strong, responsive marketing strategy to provide critical structure to how you plan on achieving your goals for growth. 

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Digital Education & Training

When you hire us, we promise to work with you every step of the way. We offer workshops, classes, and webinars to help close knowledge gaps and ensure that you’ll have the tools to continue to succeed. 

Featured Blog

Mental Health Training for Coaches a New (and Welcome) Requirement across Colorado Athletics

Mental health in children is at the forefront of the national health conversation. Per the latest data via the National Survey of Children’s Health, depression, anxiety, and behavioral or conduct problems remain prevalent among children and adolescents across the United States. This fall, the Colorado High School Activities Association is making a bold move to help improve the mental health of student-athletes across the state by requiring all coaches to take a course on mental health.

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